A quarter of shoppers spend more than 10 minutes on what wine to buy
No clue about booze! A quarter of shoppers spend more than 10 minutes deciding which bottle of wine to buy at the supermarket, with half revealing that they don’t even know which types they like
- One third feel overwhelmed by the sheer number of choices of wine in shops
A quarter of shoppers spend more than ten minutes dithering over which bottle of wine to buy, research says.
One third feel overwhelmed by the sheer number of choices, while more than half admit they don’t know which wines they like and which ones they do not.
The time we take deliberating over what to purchase collectively adds up to more than 50 million wasted hours in supermarket wine sections per year, said Marks & Spencer.
Generation Z linger longest with one in six under-25s taking more than a quarter of an hour choosing a bottle, while under-35s say they are more nervous about selecting wine than getting on a plane.
Two fifths slavishly stick to the same varieties, with almost 17 per cent regularly grabbing plonk that they haven’t sampled before.
A quarter of shoppers spend more than ten minutes dithering over which bottle of wine to buy, research says (File image)
But it appears we are a nation of wine bluffs, rather than buffs, with eight in ten insisting they feel confident choosing vino.
Men are twice as likely as women to claim to be experts with 30 per cent admitting they have used bluster when discussing the tipple.
The most common reason given was to impress a date or look knowledgeable in front of pals.
More than a third of under-45s confessed to faking their understanding of wine, compared to just 11 per cent of people above the age bracket.
Just one in five Brits have a good grasp of wine terminology, knowing terms such as tannins, terroir and oaked.
One third feel overwhelmed by the sheer number of choices, while more than half admit they don’t even know which wines they like and which they don’t (File image)
More than half said they would find it useful to have more expert advice and recommendations – rising to two thirds of 18 to 34-year-olds.
Maître d’hôte’ Fred Sirieix, star of Channel 4’s First Dates, said: ‘Wine is often seen as having this air of snobbery or exclusiveness around it, which makes people think they have to be an expert in order to talk about it or enjoy it, but that’s simply not the case.
‘It’s all about knowing just enough to work out what styles and flavours you like, and then having the courage to try new things.
‘I guarantee the world of wine is far easier than you might think.’
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