Petition to 'save the Caramac' reaches 27,000 signatures
Petition to save discontinued Caramac bar reaches 27,000 signatures in under a week – with organiser arguing it would be a ‘significant loss to our cultural heritage’
- The sweet treat was axed by Nestle last week – leaving fans outraged
- READ MORE: Iconic chocolate bar is discontinued leaving fans furious
A petition to save Nestle’s Caramac chocolate bar from being discontinued has garnered the support of over 27,000 people in less than a week.
The fan favourite sweet treat was axed last week by the brand who claim it’s not as popular as others in their range.
However, some Britons are outraged by the decision – joking they are ‘going to riot’ and others claiming that the decision is ‘ageist’.
One fan has taken it as far as to set up a petition on Change.org, which is quickly gathering signatures.
Urging Nestle to reverse its choice, organiser Gary Millar argued that axing the chocolate bar would be a ‘significant loss to our cultural heritage’.
A petition to save Nestle’s Caramac chocolate bar from being discontinued has garnered the support of over 27,000 people in less than a week
Laying out his reasons, he wrote: ‘Of course there are more important causes, but this nostalgic sweet petition is gaining national interest…
‘As a lover of Caramac bars, I am deeply saddened by the potential discontinuation of this beloved treat.
‘The unique blend of caramel and white chocolate has been delighting taste buds for over 50 years since it was first produced by Mackintosh’s in 1959.
‘Its smooth texture and toffee-like flavor have made it a favorite among many, including myself.
‘Unfortunately, there is growing concern that production may cease due to changes in consumer preferences and market trends.
‘This would be a significant loss not only for those who enjoy Caramac bars but also for our shared cultural heritage.
‘The UK confectionery industry is worth £1.1 billion annually (according to Mintel), and iconic products like Caramac contribute significantly to its success.’
He pleaded: ‘We cannot let this piece of confectionery history fade away without a fight.
Laying out his reasons, he wrote: ‘Of course there are more important causes, but this nostalgic sweet petition is gaining national interest’
‘By signing this petition, you are showing your support for preserving the production of Caramac bars and ensuring future generations can enjoy its unique taste as we have. Please sign this petition today to help save our beloved Caramac!’
The petition is well on its way to reaching its next goal of 35,000 signatures, with almost 600 people adding their names today alone.
One fan who signed, commented ‘Whilst many more important things are going on in the world, something as simple as a sweet treat acts as a pick me up Caramac has been mine for decades.
‘In a family with many who cannot eat cocoa this little bar of indulgence has enabled them to be no different to those who can eat many other brands.’
Another pledged ‘One of my favourites. If it goes I’ll NEVER buy Nestle chocolate again’.
Someone else added ‘I cannot eat chocolate due to an allergy and this is the best best alternative. Come on Nestle listen to the people. We love it’.
Meanwhile, older supporters chimed in with ‘I’ve enjoyed Caramac for over 50 years’ and ‘I am fed up with losing my past’.
The bar was also a staple for those who are allergic to cocoa – one customer said ‘I cannot eat cocoa as it gives me a migraine.
Someone else added ‘I cannot eat chocolate due to an allergy and this is the best best alternative. Come on Nestle listen to the people. We love it’
READ MORE: As Caramac is axed, these are 14 other discontinued treats fans are clamouring to see back on the shelves
‘Caramac is my treat and means I don’t feel left out when others are eating chocolate’.
Another disappointed consumer wrote ‘Nooooo! Caramac must be saved! It’s been a firm favourite of mine all my life! I grew up with Caramac.
‘I don’t like white chocolate, and can take or leave milk chocolate, but caramac is perfect. The only chocolate I could eat a whole bar of! It has to be saved!’
Someone else added ‘I have eaten Caramac since I was a child. I’m 56 it’s sad that all of our traditional sweets are disappearing.’
It comes after brand and culture expert Nick Ede told FEMAIL: ‘It feels that Nestle are being a bit ageist towards the product and have left it on their product shelves to die.
‘It is important for brands to evolve and create new product but to many Caramac was a heritage one and very popular. It made its name for itself after the war and was super popular with baby boomers but it seems to have fallen out of favour or flavour should I say!’
What’s more, shortly after the announcement of Caramacs demise, the chocolate giant announced a further discontinuation – the Animal Bar.
Due to ‘low performance,’ it’s being pulled from shelves after 60 years, leaving shoppers hit with another blow.
A spokesperson told MailOnline it’s ‘being discontinued, for the same reason as Caramac – a steady decline in sales’.
One social media user commented ‘I’ve woken to the news that the Animal bar will soon be extinct. It brings back fond memories from my childhood, and I know of no other chocolate bar that cracks in the same deliciously satisfying way,’ a second added.
Another pleaded ‘Don’t you dare get rid of the Animal bar or so help me god’.
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