Here's what you need to know to watch the John Lewis advert first
John Lewis sends fans into a frenzy as they tease their Christmas advert is ALMOST here: Here’s what you need to do to watch it first
- Fans of the British retailer are eagerly anticipating the release of its advert
- READ MORE: Families are shopping earlier to spread the cost of Christmas gifts
They’re the much-loved TV adverts which announce the arrival of Christmas – and fans of John Lewis are eagerly anticipating the release of this year’s ad.
The British retailer’s annual festive campaigns often manage to tug at the heartstrings of viewers up and down the UK.
And with Halloween firmly behind us, many brands are now dropping their Christmas productions – from Argos and Asda to M&S.
But John Lewis have left fans eagerly waiting, keeping their release date and any other confirmed information about this year’s commercial tightly under wraps.
However, the brand has reportedly sent an email to some shoppers, noting that the renowned advert is ‘almost here’ and explaining how they can be the first to watch it on launch day, according to Heart FM.
They’re the much-loved TV adverts which announce the arrival of Christmas – and fans of John Lewis are eagerly anticipating the release of this year’s ad. Pictured: a scene from the 2014 John Lewis Monty the Penguin campaign
Here is everything you need to know so you are first in line to watch the much anticipated advert.
When will the advert be shown?
Since 2014, the iconic Christmas ad has been released during the first two weeks of November.
Usually, the commercial hits screens on a Thursday or Friday, so possible release dates in the running include, November 9, 10, 16 or 17.
In 2022, the advert titled ‘The Beginner’, following a helpless foster father trying to skateboard, was shared on November 10, at 8pm.
But this year some lucky John Lewis customers may set their sights on the advert first after a message was sent to shoppers, noting that the renowned advert is ‘almost here’
The email says: ‘The anticipation is growing… Our new Christmas ad is almost here. Become a My John Lewis member and download our app by 31 October to watch it first on launch day.’
Since 2014, the advert has been released during the first two weeks of November. Pictured: the prospective foster father in John Lewis’ 2022, The Beginner campaign
What song will be on the John Lewis advert?
The song is a quintessential part of what usually makes the advert so iconic, but John Lewis has remained tight lipped about who will be singing their heart out in the advert this Christmas.
WHO WILL SING ON THE JOHN LEWIS ADVERT?
Betway has shared the odds of who will possibly sing on the John Lewis advert this year:
- Ezra Collective – 5/2
- Elton John – 3/1
- Kylie Minogue – 6/1
- Sam Ryder – 7/1
- Stormzy – 7/1
- Cian Ducrot – 10/1
- Tom Grennan – 10/1
- Dermot Kennedy – 12/1
- Jamie Cullum – 16/1
- Rina Sawayama – 16/1
- Arlo Parks – 18/1
- Cat Burns – 20/1
- Olivia Dean – 20/1
- Rick Astley – 25/1
- Bradley Walsh – 40/1
- Noddy Holder – 50/1
- Roy Wood – 50/1
- Ozzy Osbourne – 66/1
Many names have been thrown in the ring, with AI even predicting Lewis Capaldi will perform a rendition of John Lennon’s ‘Imagine’.
Bookmakers have also been placing their bets on what song and singer is likely to appear in the festive advert.
One of the favourites anticipated to sing is Sir Elton John according to Betway.
The musician had previously sung ‘Your Song’ for John Lewis’ festive advert, ‘The Boy And The Piano’.
But this week, recent Mercury Prize winners – Ezra Collective – have come on top as the bookmakers favourites to be on the John Lewis ad.
Other notable names that have been thrown into the mix include Sam Ryder, Stormzy and Rina Sawayama.
Regarding the most recent predictions, Betway spokesperson Chad Yeomans told the Metro:
‘It’s that time of year again already, and with less than 100 days to go before Christmas, the nation once again turns its attention to who will perform the annual John Lewis Christmas advert.
‘This year, it seems like a real battle between legendary performers like Kylie Minogue and Sir Elton John, who will go up against the hottest band around right now – Ezra Collective.
‘Whatever happens, this much anticipated staple of the festive season is sure to keep punters intrigued right up until the big reveal.’
What will the advert be about?
Information about the theme for this year is much like anything else to do with the highly anticipated advert – a well kept secret.
In 2022, their touching advert, ‘The Beginner’, hit screens in living rooms up and down the country.
The song is a quintessential part of what usually makes the advert so iconic, but John Lewis has remained tight lipped about who will be singing their heart out in the advert this Christmas. Pictured: John Lewis’ 2021 campaign, The Unexpected Guest
Fans expressed their excitement in the run up the John Lewis Christmas advert
The clip followed the story of a middle-aged man who was hopelessly trying to learn how to skateboard, in a bid to bond with the young girl, who he and his wife were fostering.
The heartwarming footage was coupled with a performance from Mike Geier, who was covering the iconic Blink 182 song – ‘All The Small Things’.
The advert intended to raise awareness on John Lewis Partnership’ Building Better Futures programme, an initiative with a goal of helping young people who have been in the care system.
The year prior in 2021, John Lewis released another wholesome advert titled ‘The Unexpected Guest.’ The clip followed the friendship of a space traveller called Sky and a young child named Nathan.
However, this year’s seasonal offering from John Lewis may prove rather harder to swallow.
After a 14-year partnership, the quintessentially British store has axed the UK advertising agency behind its festive campaigns in favour of an edgy French outfit called Megaforce.
The Paris-based company’s past work includes a video for Rihanna’s song B***h Better Have My Money.
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