Best Amazon Prime Day Deals UK 2023 – what to expect in the October event | The Sun

AMAZON PRIME DAY will be returning for a second time this year – in October Prime subscribers be treated to another round of big deals.

In this article we'll be rounding up the best Amazon Prime Day deals to be snapped up during the two-day sale.

  • Amazon's latest deals – shop here

In September Doug Herrington, CEO of Worldwide Amazon Stores, announced on LinkedIn that a second event was scheduled for the autumn

What's being called Amazon Prime Big Deal Day is less than a fortnight away, taking place from the 10th to the 11th of October, although an official date hasn't been released yet.

It's hot on the heels of Amazon's last members-only sale event, which took place over 11-12 July, with thousands of items discounted for everybody signed up to Amazon's perks scheme.

Prime Day sales are a great opportunity for subscribers to snap up exclusive deals and huge offers across major categories such as homeware, tech, electrical appliances, gardening and more.

We'll be updating this page with all of the details as soon as they come in, so be sure to bookmark this page as October draws closer.

In 2022 fans were treated to Prime Day in July, and then again in October when Amazon hosted the huge Prime Early Access Sale.

If previous Prime Day events are anything to go by, we're expecting big deals on Amazon devices and big brands like Shark, Ninja, Elemis and Apple.

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Shoppers should also keep an eye out for further reductions on Amazon Warehouse items and Amazon's subscriptions.

In fact, we recently spotted there's already Amazon Music Unlimited deals available, with a potential 4 months free use of Amazon's answer to Spotify Premium.

How to take part in Prime Day

In order to take advantage of the deals available for Prime Day Big Deals, you'll first need to be an Amazon Prime member.

If you've never been a member, but want to test out the membership before you commit, there is a 30-day free trial available.

The free trial gives you access to all of the offers and perks you would get as a paying member. All you'll need to do is head to Amazon and sign up online.

If you don't want to pay for a monthly membership, remember to cancel just before the trial is up.

This way, you'll avoid paying the £8.99 a month membership fee.

You can find out all about Prime memberships and what the perks are in this guide here.

When is Amazon Prime Day 2023?

The second Prime Day is set to take place in a couple of weeks, beginning on the 10th and finishing on the 11th of October 2023; with an official date, you can now prepare yourselves for the plethora of deals sure to grace the site.

Last year's Early Access Sale took place on 11 and 12 October – so it's no shock Amazon is following the same pattern for the 2023 instalment.

The October Prime Day Big Deals event comes at a great time, falling just before the Black Friday and Christmas shopping period giving bargain-hunters more options to shop for less.

Amazon Prime Day: the best live deals

While Prime Big Deals Day hasn't quite started, that hasn't stopped Amazon from dropping some fantastic deals to get everyone excited for the upcoming price slashes.

We've rounded up a few of the best to help get you in the mood.

  • Belkin BoostCharge PRO 3-in-1 Wireless Charger, £109.99 (was £139.99) – buy from Amazon
  • Nerunsa Smart Watch £25.49 (was £79.99) – buy from Amazon
  • Soundcore by Anker Q30 Hybrid Active Noise Cancelling Headphones, £54.99 (was £79.99) – buy from Amazon
  • Jumper 16 Inch Laptop, £329.99 (was £1,099.99) – buy from Amazon
  • Xbox Wireless Controllers, £39 (was £59.99) – buy from Amazon
  • Anker Power Bank, £16.99 (was £22.99) – buy from Amazon

Prime Day 2023

PRIME Day is set to take place on 10th and 11th October this year – but if you’re already bargain-hunting, there are still plenty of Amazon deals to check out.

* If you click on a link in this boxout we will earn affiliate revenue

  1. Anmesc Windows 11 15.6 Inch Laptop, £299.99 (save 75%) – buy here
  2. Bissell ProHeat Pet Pro Carpet Cleaner, £229 (save £100) – buy here
  3. Kindle Unlimited: 2 months for £3.99 (save 79%) – buy here
  4. Oral-B toothbrushes, from £25 (save up to 68%) – buy here
  5. BaByliss Straight and Curl Brilliance Hair Straightener, £49.99 (save 60%) – buy here

If you haven't signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won't be able to access the deals.

We've rounded up more great offers here:

  • Best UK Prime Day deals
  • Best deals on Amazon devices
  • Best home and garden deals
  • Best Amazon Prime Day beauty deals

What deals to expect for Amazon Prime Big Deal Day 2023

It's too early to tell at this stage, but the best way to get an idea is to look over what was added in the last sale.

Of course, we will be keeping our eyes peeled and sharing any details as they go live.

However, based on the last event, we can expect that the will be huge savings on big brand names.

Check below for some of the best deals we found in July.

Amazon Prime Day device deals

  • 60% off Echo devices – shop here
  • Up to 42% off Fire TV devices – shop here
  • Up to 33% off Kindle – shop here
  • Up to 53% off Fire Kids' devices – shop here

Amazon Prime Day Fashion deals

  • Up to 53% off Under Armour sportswear – shop here
  • Up 64% off Hugo Boss – shop here
  • Up to 49% off sportswear and accessories from Adidas – shop here
  • Up to 44% off Swarovski jewellery – shop here

Amazon Prime Day Home appliance deals

  • Up to 42% off Ninja devices – shop here
  • Up to 53% off Shark floorcare – shop here
  • Up to 43% off fridge freezers – shop here
  • Up to 32% off washers and dryers – shop here

Amazon Prime Day Tech deals

  • Up to 52% off Samsung TVs – shop here
  • Up to 44% off Beats headphones – shop here
  • Apple AirPods Pro 2nd Gen, £209 – buy here
  • Up to 43% off Fitbits – shop here

Amazon Prime Big Deals Day 2023 shopping tips

If you're hoping to snap up a bargain or two for the October Prime Day, it's best to prep in advance so your shopping experience is as enjoyable as possible.

  1. Make the most of Amazon's wish list function. It allows you to create a full of all the products you'd like to buy, and you can easily refer to it during the event to check what's been discounted.
  2. Always shop around and compare prices online to ensure you really are getting the best deal available.
  3. Use sites like CamelCamelCamel and Pricey Spy to look at price fluctuations throughout the year. They are great tools for shoppers to check if the discount on a particular item is really worth it.
  4. Download the Amazon app, and from there you can set up deal alerts and check prices on coveted items quickly.
  5. Plan ahead and decide what products you'll be looking for during the sale, you can bookmark pages to make it easy to find them when Prime Day kicks off.

Can students take part in Prime Day?

Students can take part in Prime Day if they have an Amazon Prime membership.

Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.

There's also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for Amazon Student here.

How to cancel your Amazon Prime 30-day free trial after Prime Day

If you've signed up for an Amazon Prime trial to take part in the Prime Day event, you'll need to cancel the service before the 30 days expire or you will be charged the recurring monthly fee.

It's easy to cancel your subscription if you wish, simply sign into your Amazon account and head to "Manage Your Prime Membership".



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From there select click "Cancel free trial" on the left-hand side of the page if you want to cancel right away.

If you haven't signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won't be able to access the deals.

Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, DunelAdidasdas and more.

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