{"id":135121,"date":"2023-12-07T02:32:46","date_gmt":"2023-12-07T02:32:46","guid":{"rendered":"https:\/\/bluemull.com\/?p=135121"},"modified":"2023-12-07T02:32:46","modified_gmt":"2023-12-07T02:32:46","slug":"brits-turn-to-comfort-food-to-get-through-the-cost-of-living-squeeze","status":"publish","type":"post","link":"https:\/\/bluemull.com\/world-news\/brits-turn-to-comfort-food-to-get-through-the-cost-of-living-squeeze\/","title":{"rendered":"Brits turn to comfort food to get through the cost of living squeeze"},"content":{"rendered":"<h1> Bangers are back! Brits turn to comfort food to get through the cost of living squeeze &#8211; with shepherd&#8217;s pie, macaroni cheese and Yorkshire pudding returning to household menus<\/h1>\n<ul>\n<li><strong>Shepherds pie, battered fish, macaroni cheese and potatoes are also on the rise\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p>Bangers and mash are enjoying a boom as families return to comfort eating to get through the cost of living squeeze.<\/p>\n<p>At the same time, shepherd&#8217;s pie, battered fish, macaroni cheese, Yorkshire pudding and every form of spud have seen a revival.<\/p>\n<p>Even peas are on the up, although there has been a fad to enjoy them smashed on toast as a substitute for more expensive avocados.<\/p>\n<p>The findings come from the annual food and drink report from Waitrose. Its executive director James Bailey said its cheaper essentials range of traditional favourites had been booming.\u00a0<\/p>\n<p>&#8216;This year, food inflation has changed not only how people shop, but also how they cook and eat,&#8217; he said.<\/p>\n<p>&#8216;Price-conscious customers have been searching for the best value; switching more to own-label, buying bigger pack sizes and looking to our promotions.&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/06\/23\/78668511-0-image-a-56_1701906151256.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Bangers and mash are enjoying a boom as families return to comfort eating to get through the cost of living squeeze (Stock Image)\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/06\/23\/78668513-0-image-a-57_1701906156307.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>At the same time, shepherd&#8217;s pie, battered fish, macaroni cheese, Yorkshire pudding and every form of spud have seen a revival (Stock Image)\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/06\/23\/78668555-0-image-a-58_1701906202428.jpg\" height=\"220\" width=\"634\"><\/p>\n<p>According to Waitrose, people are turning to comfort foods (Stock Image)\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/06\/23\/78668487-0-image-a-52_1701906120990.jpg\" height=\"1024\" width=\"634\"><\/p>\n<p>On diets, he added: &#8216;They&#8217;ve been simplifying their meal choices and becoming a little less adventurous, choosing familiar foods and recipes they find comforting.<\/p>\n<p>&#8216;Chicken Kyiv and beer battered fish are the most popular dishes in our Dine In Meal Deal.&#8217;<\/p>\n<p>A survey of customers found that 32 per cent are regularly eating classic dishes such as shepherd&#8217;s pie\u00a0<span>and macaroni cheese.\u00a0<\/span><\/p>\n<p><span>Waitrose\u00a0<\/span>said: &#8216;We&#8217;re particularly finding comfort in the spud: sales of potato side dishes are up 19 per cent, with triple cooked chips and potato dauphinoise the most sought after.<\/p>\n<p>&#8216;We also rediscovered our love of the British banger &#8211; sales of our Waitrose Essential Pork Sausages are up 34 per cent on last year.&#8217;<\/p>\n<p>The report highlights how social media, such as TikTok, have driven dietary changes. In October, smashed peas on toast was declared the new &#8216;avocado on toast&#8217; and Waitrose saw sales of its 725g pack of frozen garden peas rise 28 per cent over the autumn.<\/p>\n<p>In terms of international flavours, the study found Italy leads the way for the store&#8217;s shoppers, ahead of Chinese and Indian.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-12834987\/Brits-comfort-food-cost-living-shepherds-pie-macaroni-cheese-Yorkshire-pudding.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangers are back! Brits turn to comfort food to get through the cost of living squeeze &#8211; with shepherd&#8217;s pie,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brits turn to comfort food to get through the cost of living squeeze - bluemull<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemull.com\/world-news\/brits-turn-to-comfort-food-to-get-through-the-cost-of-living-squeeze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brits turn to comfort food to get through the cost of living squeeze - bluemull\" \/>\n<meta property=\"og:description\" content=\"Bangers are back! 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