{"id":134811,"date":"2023-12-01T19:49:35","date_gmt":"2023-12-01T19:49:35","guid":{"rendered":"https:\/\/bluemull.com\/?p=134811"},"modified":"2023-12-01T19:49:35","modified_gmt":"2023-12-01T19:49:35","slug":"lego-heir-sells-930-million-of-shares-in-family-firm","status":"publish","type":"post","link":"https:\/\/bluemull.com\/lifestyle\/lego-heir-sells-930-million-of-shares-in-family-firm\/","title":{"rendered":"Lego heir sells $930 million of shares in family firm"},"content":{"rendered":"<h1> Lego founder&#8217;s great granddaughter &#8211; who is one of the richest women in the world and friends with Princess Mary of Denmark &#8211; sells $930 million of shares in the family firm<\/h1>\n<ul>\n<li><strong>Sofie Kirk Kristiansen is the great-granddaughter of Lego founder Ole Kirk Kristiansen and a friend of Princess Mary of Denmark\u00a0<\/strong><\/li>\n<li><strong>Sofie sold 4 million shares in company Kirkbi A\/S, which controls 75 percent of The Lego Group, according to reports<\/strong><\/li>\n<li><strong>Kirkbi&#8217;s assets have swelled to around 166 billion kroner, mainly driven by rising profits at Lego\u00a0<\/strong><\/li>\n<\/ul>\n<p>One of the billionaire heirs to the Lego fortune has sold shares in the company&#8217;s family firm for about $930 million.<\/p>\n<p>Sofie Kirk Kristiansen, 47, is the great-granddaughter of founder\u00a0Ole Kirk Kristiansen, who established the Danish toymaker in 1932, and a close friend of Princess Mary of Denmark.<\/p>\n<p>Sofie sold\u00a04 million shares in company Kirkbi A\/S, which controls 75 percent of The Lego Group, for 6.32 billion kroner &#8211; around 158,000 kroner a piece &#8211; according to a filing with the Danish company register reported by Bloomberg.\u00a0<\/p>\n<p>The proceeds of the share sales were paid out as a form of dividend and the shares were subsequently canceled by\u00a0Kirkbi, meaning that other family members increased their stakes in the family firm, the company said in a statement.\u00a0\u00a0<\/p>\n<p>&#8216;Earlier this year, Sofie Kirk Kristiansen agreed with the other shareholders to sell a small portion of her shares to Kirkbi in order to dedicate a greater part of her time and resources to a number of nature conservation projects,&#8217; Kirkbi said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/01\/18\/78474219-12814515-Sofie_Kirk_Kristiansen_47_is_the_great_granddaughter_of_founder_-a-26_1701453818610.jpg\" height=\"451\" width=\"634\"><\/p>\n<p>Sofie Kirk Kristiansen, 47, is the great-granddaughter of founder Ole Kirk Kristiansen, who established the Danish toymaker in 1932<\/p>\n<p>According to Forbes, Sofie has a net worth of $6.8 billion. And according to the company&#8217;s index of the richest people in Europe in 2022, the Lego dynasty\u00a0remains the richest family in Denmark &#8211; representing $32.8 billion of the country&#8217;s $57 billion total billionaire wealth.\u00a0<\/p>\n<p>The family firm is currently chaired by\u00a0Thomas Kirk Kristiansen, Sofie&#8217;s brother, who took over when their father Kjeld stepped down in May.\u00a0<\/p>\n<p>According to a Kirkbi press release\u00a0at the time,\u00a0Sofie had 12.7 percent voting rights at the company, while her sister\u00a0Agnete had 12.8 percent and Thomas had 37.7 percent.\u00a0<\/p>\n<p>The three fourth-generation heir siblings had 25 percent ownership share in Kirkbi each, and the rest is held by their father &#8211; at 22.5 percent &#8211; and the family&#8217;s non-profit foundation.\u00a0<\/p>\n<p>It is not clear how Sofie&#8217;s selling of her shares could increase her siblings&#8217; share ownership or voting rights in the family holding company.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/01\/17\/78474227-12814515-image-a-4_1701451221156.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Sofie Kirk Kristiansen sold 4 million shares in company Kirkbi A\/S, which controls 75 percent of The Lego Group<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/01\/17\/78480477-12814515-image-m-6_1701452182263.jpg\" height=\"459\" width=\"634\"><\/p>\n<p>Sofie Kirk Kristiansen is a friend of Princess Mary of Denmark<\/p>\n<p>Although Lego has been around for more than 90 years, the toy company is still managing to beat its rivals in sales and revenue.\u00a0<\/p>\n<p>The company began making plastic bricks in the 1950s, after starting out in wooden toys.\u00a0<\/p>\n<p>Lego saw huge growth during the Covid-19 pandemic, with sales soaring 43 percent in the first half of 2021.\u00a0<\/p>\n<p>In 2022, the company&#8217;s revenues were $9.1 billion &#8211; compared to $5.4 billion at Barbie-maker Mattel.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/01\/18\/78481689-12814515-image-a-28_1701454331613.jpg\" height=\"398\" width=\"634\"><\/p>\n<p>Ole Kirk Kristiansen established the Danish toymaker in 1932<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/01\/18\/78481687-12814515-image-m-29_1701454357252.jpg\" height=\"690\" width=\"634\"><\/p>\n<p>Lego has seen a steady increase in revenue since 2018, according to official company figures<\/p>\n<p>Demand has since cooled &#8211; and the toymaker saw its worst profit drop in nearly two decades &#8211; 19 percent &#8211; in the first half of 2023 compared to the same period the year prior.\u00a0<\/p>\n<p>However the company&#8217;s CEO Niels Christiansen told The Financial Times\u00a0this was planned.\u00a0<\/p>\n<p>Profitability soared to unsustainable levels during the Covid-19 pandemic, he said, and Lego decided to invest in\u00a0sustainability and a digital push.\u00a0<\/p>\n<p>&#8216;We&#8217;ve kept outperforming the market at the same rate as the past four or five years. This year, the market was down,&#8217;\u00a0Christiansen told the outlet in August.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/yourmoney\/consumer\/article-12814515\/lego-heir-sells-shares.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego founder&#8217;s great granddaughter &#8211; who is one of the richest women in the world and friends with Princess Mary&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lego heir sells $930 million of shares in family firm - bluemull<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemull.com\/lifestyle\/lego-heir-sells-930-million-of-shares-in-family-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego heir sells $930 million of shares in family firm - bluemull\" \/>\n<meta property=\"og:description\" content=\"Lego founder&#8217;s great granddaughter &#8211; 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