{"id":134625,"date":"2023-11-28T12:52:47","date_gmt":"2023-11-28T12:52:47","guid":{"rendered":"https:\/\/bluemull.com\/?p=134625"},"modified":"2023-11-28T12:52:47","modified_gmt":"2023-11-28T12:52:47","slug":"garden-centres-struggling-to-get-venus-flytraps-after-john-lewis-ad","status":"publish","type":"post","link":"https:\/\/bluemull.com\/world-news\/garden-centres-struggling-to-get-venus-flytraps-after-john-lewis-ad\/","title":{"rendered":"Garden centres 'struggling' to get Venus flytraps after John Lewis ad"},"content":{"rendered":"
Garden centres are ‘struggling’ to get Venus flytraps on their shelves fast enough after the John Lewis Christmas advert caused demand to skyrocket.\u00a0\u00a0<\/p>\n
The heartwarming commercial, entitled Snapper: The Perfect Tree, shows a young boy befriend the grow-your-own Christmas tree which turns out to be a mischievous flytrap, a la Little Shop of Horrors.\u00a0<\/p>\n
The advert, which stars opera legend Andrea Bocelli singing an original track called Festa, then sees the plant get dragged out into the cold, frosty garden and replaced with a traditional evergreen fir tree.<\/p>\n
The two-minute commercial ends with the boy rushing outside to place a present underneath the fly trap where he is joined by his family as the strapline ‘Let your traditions grow’ appears.<\/p>\n
The popularity of the John Lewis advert has seen sales of the meat-eating plants spike by 2,000 per cent, leaving suppliers ‘flabbergasted’.<\/p>\n
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The John Lewis Christmas advert has seen demand for Venus flytraps skyrocket and garden centres say they are ‘struggling’ to stock up shelves<\/p>\n
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The heartwarming commercial, entitled Snapper: The Perfect Tree, shows a young boy befriend the grow-your-own Christmas tree<\/p>\n
But Brexit\u00a0legislation mean a ‘big struggle’ for garden centres to obtain certificates for imported plants, some owners said today.<\/p>\n
Following Brexit, plants imported from the EU require a certificate and smaller orders need the same paperwork as bigger ones.<\/p>\n
Tim Holmes from Tunbridge Wells Garden Centre, part of the Blue Diamond Group, says they are facing delays in the plants reaching their shelves.<\/p>\n
Mr Holmes told the BBC: ‘We can’t just get one or two trays through anymore, there’s legislation involved that is making it really hard to get hold of them.<\/p>\n
‘It’s been 30 plus years we’ve been ordering these plants and there’ve been no issues. Hopefully we’ll have more before Christmas.’<\/p>\n
Another garden centre owner says she is telling customers to place their orders in advance.<\/p>\n
She told the broadcaster: ‘We usually have a list of people wanting them and so people who have left their numbers, we give them a call and they go very quickly.’<\/p>\n
A government spokesperson said: ‘From 31st January 2024 a simplified, effective, risk-based system of biosecurity controls will be introduced at the GB border, removing low-risk plants from all import health controls and further reducing the burden on industry through a new ‘trusted trader’ approach.’<\/p>\n
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One garden centre owner says she is telling customers to place their orders in advance. Ironically, flytraps go dormant in winter when their insect prey are in short supply<\/p>\n
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The popularity of the John Lewis advert has seen sales of the meat-eating plants spike by 2,000 per cent, leaving suppliers ‘flabbergasted’<\/p>\n
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But it turns out to be a mischievous flytrap, a la Little Shop of Horrors, and is dragged outside. But the ad ends with the family moving celebrations outside with the strapline ‘Let your traditions grow’<\/p>\n
The biggest supplier of flytraps to the British market is Netherlands firm Carni Flora, which would usually ship around 2,000 in the run-up to Christmas.<\/p>\n
The nursery now expects to export at least 40,000 in December with owner Justin van Kessel declaring himself ‘flabbergasted’ by the volume of orders.<\/p>\n
He said: ‘The level of demand is quite insane. Christmas has come early for us.’<\/p>\n
John Lewis ordered several thousand flytraps from the Netherlands before its ad aired. It swiftly sold out of the \u00a310 plants in ceramic pots and has ordered more.\u00a0<\/p>\n
Ironically, flytraps go dormant in winter when their insect prey are in short supply.\u00a0<\/p>\n