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A nine-carat gold Bounty bar has been created \u2013 valued at a jaw-dropping \u00a325,000. The solid gold bar is 10cm long and 4cm wide \u2013 the same size as a full-sized bar out of its wrapper.<\/p>\n
It weighs a whopping 1kg, and is expected to only increase in price as the cost of gold does. Created by an expert jeweller in Hatton Garden, it took 10 days to make, and will be up for grabs in the form of a winning ticket in Celebrations tubs this year.<\/p>\n
Tickets will be placed into random tubs of the chocolate treats this Christmas, available only at Tesco, with one winner taking the golden prize \u2013 while other cash prizes of up to \u00a310,000 are also hidden. The winner can either keep hold of the valuable trinket, or trade it in for \u00a325,000 in cash.<\/p>\n
To mark the launch of the competition, Mars has enlisted Bargain Hunt’s Danny Sebastian to star in a spoof daytime antiques film with Mr. Bounty.<\/p>\n
Danny said: \u201cAs a Bounty lover myself, it\u2019s been hard to see the treatment the poor coconut choc has received over the years, so I\u2019m glad we\u2019re pushing for #BringHomeTheBounty this time round.<\/p>\n
\u201cI\u2019ve seen lots of valuable items in my time, but this one-of-a-kind golden Bounty bar is up there with the best of them \u2013 it\u2019s a wonderfully unique, decorative display piece that will dazzle and delight all who look upon it.\u201d<\/p>\n
The chocolate-maker claims its festive campaign is for the love of Bounty \u2013 to treat lovers, and convert the haters.<\/p>\n
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It comes after a previous survey of 2,000 adults saw the coconut-filled bars come bottom of the pile for popularity, with 52 percent admitting they were their last pick from the tub \u2013 and 32 percent would even throw them away.<\/p>\n
Last year, the company trialled the controversial removal of the bar in the run-up to Christmas. However, admitting that this drastic move caused pain, the chocolate giant pulled a major U-turn by releasing a limited run of \u201cBounty-only\u201d boxes, available in selected Tesco stores until Christmas.<\/p>\n
Kerry Cavanaugh, of Mars Wrigley\u2019s UK, said: \u201cEvery year, we love seeing the debate rage over our beloved Celebrations tubs.<\/p>\n
\u201cThis year, our much-loved Bounty bar has gone gold. The bar is worth \u00a325,000, which surely is enough to make even the most dedicated Bounty-haters reconsider their stance.<\/p>\n
\u201cWe\u2019re excited to hear the public’s verdict \u2013 would you treasure, or would you trade? Bring Home The Bounty.\u201d<\/p>\n