{"id":133433,"date":"2023-11-07T04:07:07","date_gmt":"2023-11-07T04:07:07","guid":{"rendered":"https:\/\/bluemull.com\/?p=133433"},"modified":"2023-11-07T04:07:07","modified_gmt":"2023-11-07T04:07:07","slug":"apple-tv-customers-threaten-to-cancel-subscriptions-after-prices-soar","status":"publish","type":"post","link":"https:\/\/bluemull.com\/world-news\/apple-tv-customers-threaten-to-cancel-subscriptions-after-prices-soar\/","title":{"rendered":"Apple TV customers threaten to cancel subscriptions after prices soar"},"content":{"rendered":"
Furious Apple TV customers have threatened to cancel their subscriptions after a near 30 per cent price hike.<\/p>\n
The tech giant recently announced it would increase the monthly cost from \u00a36.99 to \u00a38.99 in December.<\/p>\n
Families are facing higher costs for streaming giants across the board this year, with Disney+ Netflix and Amazon Prime also putting up their prices.<\/p>\n
Those signed up to all four will soon pay nearly \u00a3600 a year – compared to just under \u00a3450 earlier this year.<\/p>\n
Apple TV does not have as big back catalogue as rivals such as Netflix but instead focuses on creating original content, such as the Emmy-award winning show Ted Lasso.<\/p>\n
<\/p>\n
The tech giant recently announced it would increase the monthly cost rise from \u00a36.99 to \u00a38.99 in December<\/p>\n
While many appear to appreciate the emphasis on quality, others have questioned whether the channel has enough content to justify such an increase in cost.<\/p>\n
Several customers took to social media to complain the price was ‘too expensive’ – particularly given the ‘cost of living crisis’.<\/p>\n
The highest price hike among the streaming giants, however, was Disney+, whose access to its 100-year back catalogue surged from \u00a37.99 to \u00a310.99 a month.<\/p>\n
Amazon Prime Video will reportedly charge an extra \u00a32.50 a month from 2024 for ad-free streaming, taking it to the same price as AppleTV.<\/p>\n
Netflix’s premium subscription will rise from \u00a315.99 to \u00a317.99 and its basic ad-free subscription will increase from \u00a36.99 to \u00a37.99.<\/p>\n
While Netflix has over 6,000 titles, Apple TV – which launched in 2019 – has only around 100 series and fewer than 40 films and documentaries.<\/p>\n
However, it has been far more successful than most at the Oscars, taking home Best Picture with the film Coda earlier this year.<\/p>\n
It is also behind likely awards season contender Killers Of The Flower Moon, Martin Scorsese’s new film featuring Leonardo DiCaprio.<\/p>\n
<\/p>\n
Families are facing higher costs for streaming giants across the board this year, with Disney+ Netflix and Amazon Prime also putting up their prices<\/p>\n
Netflix recently announced nearly nine million people worldwide had signed up over the past three months – the biggest surge since the first Covid lockdown – despite putting up its prices.<\/p>\n
Industry analysts said the boost in subscribers had given the company and its rivals the confidence to increase prices.<\/p>\n
Paolo Pescatore, analyst at PP Foresight, said: ‘Price rises are inevitable and we can expect this most likely on an annual basis; akin to traditional pay TV and other services.’<\/p>\n