{"id":133421,"date":"2023-11-07T00:31:25","date_gmt":"2023-11-07T00:31:25","guid":{"rendered":"https:\/\/bluemull.com\/?p=133421"},"modified":"2023-11-07T00:31:25","modified_gmt":"2023-11-07T00:31:25","slug":"drinks-giant-closes-brewing-site-on-iconic-beer-mile-permanently-the-sun","status":"publish","type":"post","link":"https:\/\/bluemull.com\/lifestyle\/drinks-giant-closes-brewing-site-on-iconic-beer-mile-permanently-the-sun\/","title":{"rendered":"Drinks giant closes brewing site on iconic beer mile permanently | The Sun"},"content":{"rendered":"
A DRINKS giant has permanently closed a brewing site on an iconic beer mile.<\/p>\n
BrewDog has called time on its Hawkes cidery and taproom in Bermondsey, London.<\/p>\n
<\/p>\n
Production of Hawkes\u2019 ciders has been moved to BrewDog\u2019s main brewery up in Ellon, Scotland.<\/p>\n
In a statement to its \u201cequity punk\u201d investors, the craft brewer put the closure down to \u201crampant inflation, soaring utilities costs and relentless cost of living pressures\u201d.<\/p>\n
The outlet which served 16 ciders was based on Druid St in the capital, famed for being the location of the \u201cBermondsey beer mile\u201d.<\/p>\n
BrewDog added: \u201cUnfortunately, the slowdown in trade on the Bermondsey beer mile, combined with exorbitant rent increases, has meant we have had to permanently close the much-loved Hawkes taproom.\u201d<\/p>\n
The brewery though reassured fans that the brand was still \u201csteadfastly part of the BrewDog family\u201d and would continue to be available in its bars, across the on-trade and online.<\/p>\n It said: \u201cWe hope to relaunch a cider-focused venue at another location in the city in the future, but in the meantime, you can find it in all the usual places.\u201d<\/p>\n Simon Wright founded Hawkes in 2013 and sold it to BrewDog in 2018 for an undisclosed sum.<\/p>\n Wright then left BrewDog in October 2020.<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n The co-founder and CEO of BrewDog James Watt admitted a month later he \u201cripped the soul\u201d out of the cider business by moving production to Scotland.<\/p>\n The production of cider was then moved back to Bermondsey, reports The Grocer.<\/p>\n Hawkes ciders were last available in Asda in April 2021 and on Ocado in October 2023, according to Assosia figures.<\/p>\n It comes after BrewDog, which runs over 70 boozers in the UK, called a nationwide amnesty on its "most stolen" Hazy Jane glasses.<\/p>\n Pub-goers who have ever taken one are now being invited to return them to a BrewDog pub near them and get a free refill.<\/p>\n BrewDog also created a beer-scented deodorant ahead of Father's Day earlier this summer,\u00a0as exclusively revealed in The Sun.<\/p>\n In September 2022, it was revealed Watt had been conned out\u00a0of \u00a3100,000 by his plotting ex, a judge ruled.<\/p>\n<\/picture>THE 0% CLUB <\/span><\/p>\n
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