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<\/p>\nPRINCESS Kate\u2019s friend and sex-party company founder Emma Sayle has launched a raunchy new dating app.<\/p>\n
The Killing Kittens creator has revealed the new adult dating venture, which will allow spicy dealings online \u201cwithout any kind of shame or guilt or judgement\u201d.<\/p>\n
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Emma, 42, is a school friend of the Princess of Wales and set up Killing Kittens, which organises high-end sex parties, back in 2005 for women to freely explore their sexuality.<\/p>\n
On the back of its bumper success, with the business now valued at \u00a315m, Emma is launching a dating app called WeAreX.<\/p>\n
She hopes it will become the \u201cAuto Trader\u201d of online dating.\u00a0<\/p>\n
"It's a whole ecosystem for your adult life,\u201d the entrepreneur says.<\/p>\n
\u201cWe've got a Rolls-Royce offline brand, now we're building Auto Trader."<\/p>\n The app will feature chat rooms where people can discuss their intimate relationships with one another.\u00a0<\/p>\n "There are so many blockers when it comes to adult anything," Emma tells The Telegraph.\u00a0<\/p>\n "We've watched [adult] influencers and luxury brands all having the same problem – brands that they can't push out on social media.<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n "So one of the things we've built into this platform is a big advertising revenue platform."<\/p>\n Emma hopes the saucy app will tempt brands such as Agent Provocateur to advertise on it.<\/p>\n Killing Kittens is aiming to secure up to \u00a35m in a fundraising round that will start within weeks.<\/p>\n Interestingly, Killing Kittens is partly owned by the taxpayer after it took out a \u00a3170k loan from a Government start-up scheme during the Covid-19 pandemic.<\/p>\n As a result of the loan, the taxpayer owns 1.5% of the business after it raised \u00a31m last year, according to Companies House.\u00a0<\/p>\n It was initially marketed towards middle class women but has gained popularity in various communities.\u00a0<\/p>\n Organisers hire out hotels, manor houses and mansions across the world for the brand\u2019s adult parties and \u201corgies\u201d.<\/p>\n Killing Kittens claims to be the only platform \u201cwhere you can feel free to express your true sexual self\u201d – something that Emma now hopes to replicate on the internet through WeAreX.<\/p>\n![](\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/10\/newspress-collage-24517030-1698226360247.jpg\")
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