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Apple has raised prices of its TV+, Arcade gaming and News+ subscriptions on Thursday, following similar moves by other content providers, as the iPhone maker looks to generate more revenue from services.<\/p>\n
In Australia, the company increased the cost of its TV+ streaming service to $13 from $10 a month. Arcade climbed to $8 from $10, and News went to $15 from $20. Prices were also raised in the US and other markets.<\/p>\n
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Invasion, on Apple TV+. The cost of the service is going up by $3 per month in Australia.<\/span><\/p>\n The TV+ price increase is only the second in its four-year history. It was originally offered at $8 a month when it launched in 2019.<\/p>\n Apple, which gets about 20 per cent of revenue from its services division, is aiming to become a go-to hub for streaming content. Reports earlier this week indicated the company is redesigning its TV app to consolidate its various video offerings later this year.<\/p>\n The TV app aggregates content from iTunes, the TV+ service, live sports networks and third-party offerings like Amazon Prime. Apple is aiming to steer more customers toward the app, which sits at the centre of its expanding video strategy.<\/p>\n The price changes follow moves by Netflix and others to raise prices for their subscription services. Companies such as Netflix, Amazon and Disney have also introduced tiered ad-supported offerings. Earlier this week in Australia, Netflix dropped its $11 per month basic offering, leaving only the $7 ad-supported tier, the $17 standard or $23 premium.<\/p>\n In the US, Apple remains the sole major streaming platform not to have ads. It\u2019s also still the least-expensive among the major providers.<\/p>\n