{"id":132248,"date":"2023-10-18T16:00:54","date_gmt":"2023-10-18T16:00:54","guid":{"rendered":"https:\/\/bluemull.com\/?p=132248"},"modified":"2023-10-18T16:00:54","modified_gmt":"2023-10-18T16:00:54","slug":"england-football-fans-slam-channel-4-over-erectile-disfunction-ads","status":"publish","type":"post","link":"https:\/\/bluemull.com\/lifestyle\/england-football-fans-slam-channel-4-over-erectile-disfunction-ads\/","title":{"rendered":"England football fans slam Channel 4 over &apos;erectile disfunction&apos; ads"},"content":{"rendered":"<h1>Channel 4 slammed by parents over erection pills advert shown during England football matches before 9pm watershed<\/h1>\n<ul>\n<li><strong>Ads for Cialis shown during commercial break during England vs Italy match\u00a0<\/strong><\/li>\n<li><strong>\u00a0Read more:\u00a0Inside Wayne and Coleen Rooney&#8217;s \u00a320M home: Wagatha Christie doc shows off &#8216;posh yet practical&#8217; interiors of &#8216;Morrisons&#8217; mansion<\/strong><\/li>\n<\/ul>\n<p>England football fans have slammed Channel 4 for showing commercials for an erectile dysfunction pill during the half-time break in last night&#8217;s match at Wembley against Italy.\u00a0<\/p>\n<p>Parents watching the game at home with their children took to social media to criticise the broadcaster for airing the racy ads &#8211; which showed a couple heading to the bedroom &#8211; before 9pm when it was clear lots of younger football fans would be tuning into the Euro 2024 qualifier.\u00a0<\/p>\n<p>The same advert was also shown on Friday evening during the lucrative half-time ad break in England&#8217;s match against Australia.\u00a0\u00a0<\/p>\n<p>Many took to Twitter to say they&#8217;d found the commercials &#8211; on screens around 8:46pm before Ofcom&#8217;s 9pm watershed &#8211; embarrassing to watch and they&#8217;d faced awkward questions from their kids about the content of the adverts.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710203-12644857-image-a-3_1697641481010.jpg\" height=\"170\" width=\"634\"><\/p>\n<p>An advert for the brand Cialis showed a couple embracing before heading to the bedroom, while a voiceover said: &#8216;Cialis Together is an erection difficulties treatment that helps me respond naturally when turned on.&#8217;<\/p>\n<p>One dad wrote: &#8216;Really enjoyed my 8 year old asking what erectile disfunction is after the half time ads!!! Thanks\u00a0Channel 4.&#8217;<\/p>\n<p>Another football fan added: &#8216;Lot of kids watching the football, maybe leave the erection pills ads for after the game?&#8217;<\/p>\n<p>One parent penned: &#8216;Surprised this advert was allowed on ITV1 at 8:45pm, during an England football game.\u00a0<\/p>\n<p>&#8216;Lots of kids will be asking mummy and daddy was an &#8220;erection&#8221; is and what &#8220;sexually aroused&#8221; means.&#8217;\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710199-12644857-image-a-2_1697641478121.jpg\" height=\"393\" width=\"634\"><\/p>\n<p>Commercials for Cialis were shown on Channel 4 during the half-time break in England&#8217;s recent matches against Italy on Tuesday and Australia on Friday<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710181-12644857-image-a-5_1697641687640.jpg\" height=\"435\" width=\"634\"><\/p>\n<p>England beat Italy 3-1 on Tuesday evening but some parents said they faced awkward conversations with their children over the Cialis ads (Pictured:\u00a0England&#8217;s Marcus Rashford celebrates scoring England&#8217;s second goal with Harry Kane and Phil Foden)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710197-12644857-image-a-4_1697641685517.jpg\" height=\"356\" width=\"634\"><\/p>\n<p>The advert began with a voiceover telling viewers: &#8216;Cialis Together is an erection difficulties treatment that helps me respond naturally when turned on&#8217;<\/p>\n<p>England men&#8217;s team fixtures that aren&#8217;t international tournaments are now all shown on Channel 4. It&#8217;s not thought the advert was shown on the streamed version of the match, available on the Channel 4 website and app.\u00a0<\/p>\n<p>MailOnline has contacted the broadcaster for comment.<span>\u00a0<\/span><\/p>\n<p>Cialis Together is an over-the-counter drug that costs \u00a321.99 for four tablets and claims to be effective for up to 36 hours for men suffering with erectile dysfunction.<\/p>\n<p>Ofcom&#8217;s watershed, laid out in its Broadcasting Code, deems that content unsuitable for children should not be shown between 9pm and 5:30am.\u00a0<\/p>\n<p>The communications regulator defines unsuitable content as &#8216;everything from sexual content to violence, graphic or distressing imagery and swearing.&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710191-12644857-image-a-10_1697641896295.jpg\" height=\"217\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710207-12644857-image-a-6_1697641866122.jpg\" height=\"197\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/18\/16\/76710193-12644857-image-a-9_1697641891268.jpg\" height=\"252\" width=\"634\"><\/p>\n<p>England beat Italy<span>\u00a03-1 at Wembley<\/span>, at least partially avenging the defeat against the Azzurri on the same ground in the Euro 2020 final and booking their place in next summer&#8217;s tournament.<\/p>\n<p>While Gianluca Scamacca gave the visitors an early lead, they were pegged back from a Harry Kane penalty shortly after the half hour mark.<\/p>\n<p>Marcus Rashford then finished off a superb team move in the second half to put England ahead, before Kane completed his brace with a well-taken finish.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/femail\/article-12644857\/Channel-4-slammed-parents-erection-pills-advert-shown-England-football-matches-9pm-watershed.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel 4 slammed by parents over erection pills advert shown during England football matches before 9pm watershed Ads for Cialis&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>England football fans slam Channel 4 over &amp;apos;erectile disfunction&amp;apos; 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