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Diddy<\/strong> chose to do the right thing over money — evidenced in the fact that he turned down a fortune to make sure his former artists have control of their own music .. TMZ has learned.<\/p>\n Sources with direct knowledge tell us the media mogul and Bad Boy label honcho is making an unprecedented move in the music industry right now — namely, handing over the publishing rights to several of his former BB acts … and forsaking a lot of cash to do so.<\/p>\n Waiting for your permission to load the Instagram Media.<\/p>\n Word of this started to percolate just a few days ago, when Cam’ron<\/strong> took to social media to announce that Ma$e<\/strong> had finally sealed the deal with Puff and secured his catalog for himself.<\/p>\n It sounds like that had been a long time coming, but what we’re told is … Ma$e is far from the only ex-Bad Boy artist to be receiving the rights to their music — several others have recently signed deals with Diddy to do the exact same thing, including some huge names.<\/p>\n Our sources tell us that some of the other artists to have gotten a similar deal recently include … Faith Evans<\/strong>, The Lox, 112, the Notorious B.I.G.<\/strong>‘s estate, and others. BTW, Diddy is hooking up the writers who were working with him too … they’re getting a cut in all this.<\/p>\n Here’s the kicker … in opting to do this — which we’re told Diddy sees as the noble move — he actually sacrificed quite a bit of dough, to the tune of hundreds of millions of dollars. Our sources say Diddy has been approached for Bad Boy’s entire portfolio and was offered a king’s ransom for it all … but he turned that down and chose to go down this route instead.<\/p>\n Again, we’re told the rationale for this boils down to wanting to revolutionize the industry with this to empower artists and to switch up the dynamic — which has been a certain way for a long time. As part of his legacy, Diddy’s hoping to enrich others in his community.<\/p>\n![\"\"](\"https:\/\/imagez.tmz.com\/image\/d1\/4by3\/2023\/09\/04\/d1d13c0273634a85aa87da500c0a5bd5_md.jpg\")
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