GB News smashes rivals in viewing figures as fans tune in for tough first week
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Newly launched news channel, GB News, has a host of big broadcasting names at the helm after being headed up by veteran interviewer, Andrew Neil.
Names such as Simon McCoy, Colin Brazier, Alastair Stewart and Kirsty Gallacher were all poached by rival channels for the new project.
But it hasn’t gone without a hitch as there have been an array of teething problems.
However, with the channel still in the early stages of its tenure, it’s proved a divisive topic with the public.
It’s also seen advertisers such as Swedish cider brand Kopparberg pull out of slots on the channel.
Luckily for GB News, viewing figures so far indicate it is gaining traction and success with those watching at home.
Sunday night’s launch was seen by 336,000, according to industry magazine Broadcast.
This figure was significantly higher than the audience pulled in by Sky News and BBC.
There was only 100,000 people watching BBC News and 46,000 getting their information over on Sky.
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Research from Broadcast also showed the majority of audience, 57%, were men.
As well as this, 52% of those tuning in were over 65-years-old.
GB News also shared its official viewing figures on their Twitter page.
These figures were attributed from data from Broadcasters’ Audience Research Board (BARB).
The channel, which launched at 8pm last Sunday, had a 1.1% audience share from 7pm to 11pm.
This was compared to 0.9% for BBC News and 0.4% for Sky respectively.
As well as technical issues, pranksters have also been using X-rated names in comments when sending into the show.
The news channel has taken live call-ins and messages from viewers, who have clearly been using fake names.
On Tuesday, the channel ended up reading out comments from two viewers named “Mike Hunt" and "Mike Oxlong" on the same afternoon.
Videos of both incidents soon went viral on social media after Simon McCoy, former Brexit Party MEP Alex Phillips and Apprentice winner Michelle Dewberry all fell victim to the pranks this week.
- GB News
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