Disney's Mulan Will Head To Disney+ And Cost $30
Disney’s Mulan has been a victim of multiple COVID-19 related delays and was recently taken off the schedule entirely after being bumped from its August 21 release date. However, on a quarterly earnings call, Disney’s chief creative officer Bob Chapek announced new release plans.
Mulan will be headed directly to Disney+ on September 4–but there’s a catch. It will not be included with the monthly Disney+ subscription, but instead be provided under a video-on-demand price point Chapek referred to as “premium access” for $29.99.
It’s unclear whether this price point will be for a single viewing of the film, a timed rental, or repeated viewings, nor is it clear how many devices or shared user profiles will be able to access the film once it has been paid for.
Chapek also clarified that Mulan will be sent to theaters in “select markets” on September 4, contingent upon safety regulations.
Chapek explained that Mulan is currently being considered a “one off” for digital releases and that, while the company is going to be carefully monitoring its success on the platform, there are currently no plans to repeat the procedure for any major upcoming Disney films, such as Black Widow, which is still set for release on November 6.
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