This £9.99 hair plumping serum promises the illusion of 10,000 more strands instantly

The Inkey List might not be the first name that springs to mind when you think hair care but that could all be about to change.

The cult skincare brand has created its first ever hair range, available here, which comes with one big fat promise for fine hair.

The line-up of eight products includes a serum that claims to make you look like you have up to ten thousand more hairs instantly.

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The Inkey List has already made a name for itself with affordable, ingredient-led skincare, and it’s taken the same approach to haircare. Each product is focused on a single ingredient that you’re probably more used to finding in skincare, such as vitamin C, shea oil and salicylic acid.

However the one that’s really caught our attention is the Peptide Volumising Hair Treatment, £9.99 here. It uses an ingredient called keranutri which was shown in clinical tests to give the illusion of all that extra hair in a single use.

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The formula combines 2% keranutri with 2% ACB pisum sativum peptide which claims to physically "fatten" each strand. The Inkey List says it's ideal for fine or flyaway hair.

Does it really do the job though? OK’s beauty director Lynne Hyland has been testing it out…

Lynne says

My hair is naturally fine and lockdown hasn’t helped it look any fuller. It was already well overdue a cut, and another three months of (over)growth has only added to the overall impression of pancake-flat roots and scrawny ends.

Wearing it in a centre parting doesn’t help, but I’m afraid it’s stubbornly set in its ways. So anything that could give those limp locks a boost sounded extremely appealing to me.

The serum is a doddle to use — just a couple of squirts into the palm of your hand and then you work it through your hair.

It can be used on wet or dry hair but I tested it after shampooing and conditioning as normal and using no other styling products.

My blow dry skills are limited and I’ve never mastered the art of blasting volume into my hair but I had to admit my hair did look thicker once I’d finished this time.

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My colleagues had a good look on the daily video call and agreed it did officially appear more jusshy, as seen in my after photo.

I’ve tested it on dry hair too, and it does seem to give it a bit more in the way of “guts” without it feeling crispy or sticky. I don’t really have a hair styling regime these days, but if I did, this would be a quick and convenient addition.

As I’m not anywhere near a hair lab, I can’t give a validated scientific verdict on exactly how many more strands I appear to have. But whether it’s an illusionary 10,000 or not, I certainly have more pouff to my barnet.

It still looks split and shapeless but at least it appears to have a bit more substance until I can finally go for the chop. Roll on 4 July when the salons reopen…

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