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Subway signs 'biggest names in sports' for mega campaign promoting menu revamp
Subway CEO on nationwide worker shortage, tuna controversy
Subway Restaurants CEO John Chidsey outlines what the company is doing to find workers amid a ‘tough environment’ and addresses the tuna controversy, saying sandwiches contain ‘100% tuna.’
Subway Restaurants is revamping its menu and launching what it said is one of the largest media investments in the company's history, with a roster of celebrities from the sports world signing onto the campaign.
Former NBA star Charles Barkley will be the new voice for the sandwich chain, and the company's ads will feature seven-time Super Bowl champion quarterback Tom Brady, 23-time Grand Slam tennis champion Serena Williams, soccer champion and Olympian Megan Rapinoe and seven-time NBA All-Star Stephen Curry.
In a media release, Subway explained that its new "Eat Fresh Refresh" launch "celebrates the biggest changes in Subway's history, including improvements to almost every core product on the menu and a better digital and in-restaurant experience to ensure the brand delivers better choices every day."