Sean O'Malley asks Dana White 'What the hell are we doing?' after controversial UFC pay-per-view price increase

SEAN O'MALLEY has questioned the UFC's latest pay-per-view price hike, asking president Dana White: 'What the hell are we doing here?'

Last week it was announced that MMA fans will have to dig further into their pockets to watch UFC pay-per-view shows, which have increased from £51.48 ($69.99) to £55.19 ($74.99).



The increase was met with fierce criticism, including from surging bantamweight prospect O'Malley.

During a recent episode of his podcast, Suga said: “Dana White raises pay-per-view by five dollars.

“What the hell are we doing here, Dana?”

O'Malley doesn't foresee the UFC sharing the additional revenue generated by the hike in pay-per-view price.

The 27-year-old said: “No, I doubt. But, could be.

"It is just so easy to stream it illegally. Not talking from experience, but just saying it.

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"Whoever is in control of legal streams at the UFC, they need someone that is good enough at hacking (them) right before the main event starts.

"Every single time that they just shut it right before the good stuff.”

O'Malley's voicing of his displeasure at the new cost of pay-per-view shows comes just days after he defended White over the long-running issue of fighter pay.

He said: “I don’t even blame [White]. It’s like some of these people have zero following.

"They’re not making the UFC one hundred thousand. They’re not making the UFC fifty thousand – they’re not making the UFC any money, really.

“But that’s just from a business perspective, from Dana’s business perspective, and I can see that.”

White, however, was recently on the receiving end of yet more criticism from Jake Paul after the new pay-per-view price dropped.

In a tweet including a recent interview in which White claimed the UFC had another record year, Paul wrote: "'Best year we ever had. Sponsorship is through the roof.

"'Social media, our numbers on PPV, our numbers on television, arena records. This business is on fire.'

"Also Dana White: We are again raising PPV prices and saying FU to fans and fighters."

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