Love Island star Rosie Williams announces launch of her own fashion brand White Collar

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Rosie Williams has teased fans with the impending launch of her new fashion collection on Instagram.

The Love Island star revealed White Collar is set to launch on Wednesday 12 August, making the announcement on social media by telling fans to go and follow the brand's new Instagram account in order to keep track of the launch and get more information.

Rosie announced the collection on her own Instagram page with a stunning, edgy and editorial shot, that simply showed a models legs as she was covered by a giant White Collar carrier bag – giving us all Victoria Beckham vibes – and the image quickly racked up likes and excited comments from Rosie's fans.

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The reality TV beauty was clearly thrilled to announced the collection and subsequently shared a series of Instagram Stories answering fans questions about the launch of the line.

The collection which is called White Collar is set to be released in August, with Rosie sharing a few sneaky pictures of what fans can expect from the brand.

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From the glimpses we could see White Collar already looks like it has really figured out it's designer led branding and we're expecting big things from the former dating show contestant.

The pieces look well tailored and cohesive and we love the colour palette. The fabrications look expensive and we are so excited to see what White Collar will do.

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Answering questions from fans, Rosie explained that there would be two tiers to the collection, a standard range and a premium collection – although she has favourite pieces in both ranges, Rosie has clearly thought through her big fashion plan, looking to create a fashion label with longevity.

Rosie explained to followers that she was inspired by her time before the Love Island villa, when she worked as a solicitor, and has based her collection on that time when she couldn't find anything to suit her needs, highlighting work wear as a key issue.

So subsequently decided to create it herself, with her label, White Collar.

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Rosie excitedly told fans that everything they will see from the brand, she has designed and worked on with the team to make sure pieces are what she has envisioned and the collections will run in sizes 6 to 18.

However Rosie was keen to stress that if there was a demand for further sizes, they would introduce them.

For fashion fans and fans of Rosie, you have the chance to gain early access and more information by signing up to the White Collar site.

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