Google Pixel 4a revealed with £349 price and October release date

After a series of leaks and teases, Google has officially revealed the Pixel 4a and confirmed both the price and release date.

The phone will go on sale on October 1 for £349 with pre-orders opening up on September 10.

Google also confirmed two new phones – the Pixel 4a (5G) and the Pixel 5 – will arrive in the autumn.

Gadget fans had been expecting to see the Pixel 4a break cover at the Google I/O developer’s conference. As it turned out, Covid-19 cancelled the conference and the hotly anticipated phone was nowhere to be seen.

But – as was the case with last year’s Pixel 4 – a series of leaks and rumours started to spread outlining what the Pixel 4a would offer.

Many of those appear to have been on the money as the Pixel 4a reinstates both the fingerprint scanner and the 3.5mm headphone jack from older phones. At the same time, it keeps the Pixel 4’s impressive camera features. The Pixel 4a has the same 12.2-megapixel main camera but drops the second 16-megapixel telephoto lens from the 4. Despite the lack of a telephoto it keeps all the software features which include HDR+ with dual exposure controls, Portrait Mode, Top Shot, Night Sight with astrophotography capabilities and fused video stabilisation.

The Pixel 4a has a 5.8-inch OLED screen with a hole-punch for the front-facing camera.

Google also appears to be dealing directly with one of the top criticisms of the Pixel 4 which was battery life. The Pixel 4a houses a 3140mAh battery that Google says ‘lasts all day’. The Pixel 4a ships with an 18W charger in the box and features something called Adaptive Battery switched on as standard.

This uses Machine Learning to determine which apps are infrequently used and limits their background battery usage in an effort to conserve power. It also now predicts if a user will run out of battery before their next charge and reduces background activity further to keep the phone alive for longer.

Inside the phone is a Qualcomm Snapdragon 730G processor and a Titan M Security Module, along with 6GB of RAM and 128GB of storage. The Pixel 4 base model only offered 64GB of storage, so the bump up will certainly be appreciated by fans.

As you’d expect, the Pixel 4a doesn’t support 5G. That’s being saved for the Pixel 4a (5G) later this year that Google says will cost $499 in the US. How much that will influence sales of the 4a remains to be seen.

Of course, Google also has to fight off competition from the OnePlus Nord and the iPhone SE. Both of which are solid mid-range phones competing at around the same price point.

Finally, while other Pixel devices have coming various different colours (remember the orange Pixel 4?) the Pixel 4a sticks with only one: Just Black. But Google has confirmed it will be offering the Pixel’s unique fabric cases for the 4a if anyone wants to change it up a bit.

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