George clothing pulls kids T-shirt with hidden swear word after backlash

A kids' T-shirt has been removed from sale following backlash online.

The George range came under fire on social media after shoppers spotted a "hidden" swear word.

Brianna, who posts online as @whol3h3art3dly, was shopping for children's clothes at a Walmart, Canada, when she spotted the top with an eco-friendly slogan.

READ MORE: Mum's anger as George kids top spells crude swear word – but others say 'I want one'

The message reads: "Recycle, reuse, renew, rethink."

There was a large 'RE' on the lefthand side with 'cycle', 'use', 'new' and 'think' in a list on the right, with the first letter of each word spelling "c***".

The mum raged on TikTok, where she said: "Walmart strikes again. Recycle, reuse, renew, rethink. Where is the hidden word in this?"

Before adding "see you next Tuesday", a slang phrase to point out that each letter in the T-shirt spells out the word 'c***'.

In the caption, she tagged the store and added: "On a child's shirt…. really?!?!"

The 32-year-olf from Ontario, Canada gained more than 442,000 likes from the clip – and now the T-shirt has been taken out of stores, according to the Mirror.

A spokesperson said: "The item was only available in Canada, and it has been removed."

However, the company have declined to give further details on the matter.

It comes after parents were left divided over the video, with some users finding it to be a hilarious blunder while others were completely outraged.

One user quipped: "Ok but now I really want one."

Another wrote: "I really don't think it's that deep."

A third argued: "Someone knew what they were doing."

"It took me a second and then I audibly gasped lmao," a fourth commented.

The George brand is available in the UK at Asda stores, which are part of the Walmart family.


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