Home » Lifestyle » Crunch Fitness CEO slams Equinox's controversial campaign: 'Nonsense'
Crunch Fitness CEO slams Equinox's controversial campaign: 'Nonsense'
Crunch CEO responds to Equinox shaming resolutions: ‘Nonsense’
Crunch Worldwide CEO Jim Rowley called out Equinox for its exclusive New Year’s marketing campaign ‘We Don’t Speak January’ and shared his company’s approach to the new year, teasing an exciting new digital platform.
Crunch Fitness joined other popular gym brands in questioning Equinox's poignant New Year's "We Don’t Speak January" campaign, which drew backlash after refusing to allow new members to sign up.
"I think some companies are about exclusion. Crunch, we're about inclusion," CEO Jim Rowley said in an interview with Fox News Digital.
"We don't have any judgments. We don't care about your race, your background, your wealth profile, your religion, your interests, your hobbies. We care about you being a member of Crunch and that you attain your personal fitness goals. So it's not about this exclusivity, or we don't want people who only work out in January."
Luxury fitness club Equinox launched its "We Don’t Speak January" campaign on Jan. 1, 2023, announcing that the gym will not be accepting any new memberships for the first day of the year.
EQUINOX'S ANTI-NEW YEAR'S RESOLUTION CAMPAIGN CAUSES SOCIAL MEDIA UPROAR: TAKE IT ‘SOMEWHERE ELSE’
"It’s not you, it’s January," the notice from Equinox said on its website.
Rowley said "this notion that we don't want people joining in January because they're going to leave by February or whatever, it's just nonsense. … If you're doing a great job, and you're encouraging your members to participate and to reach their goals, they shouldn't quit."