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Cheetos releases official Mac n' Cheese as Kraft goes after breakfast market
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Mac and cheese is having a moment.
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Earlier this week, Kraft launched a contest for fans to win limited-edition boxes of the classic dish rebranded for breakfast, after it was revealed that parents have been serving mac and cheese to their children for breakfast during the pandemic.
Now parents can have more interesting flavors to choose from for their kids' first meal of the day.
On Wednesday, Cheetos — owned by PepsiCo — announced it was releasing its own flavors of mac and cheese.
MAC & CHEESE FOR BREAKFAST: KRAFT REBRANDS BOXES FOR LIMITED-TIME GIVEAWAY
Fans and restaurants have already been adding Cheetos to their own cheesy pasta dishes – as well as other dishes — but this is the first time Cheetos is releasing its own mac and cheese flavors.