Beautician, 39, spends MORE on her dachshunds than herself

Beautician, 39, spends hours a day managing an Instagram account for her dachshund ‘dogfluencers’ who have partnership deals with four brands – and they’re even trained to pose for photos

  • Juliana Maksimova, 39, from Birmingham, has turned pups into ‘dogfluencers’
  • Dashi, one, and Lapka, eight months, have more than 2,000 followers
  • The sausage dogs have since secured modelling gigs as brand ambassadors 

A beautician revealed how she spends hours each day managing an Instagram account for her dachshund ‘dogfluencers’. 

Juliana Maksimova, 39, from Birmingham, launched a social media account for her beloved sausage dogs Dashi, one, and Lapka, eight months, last year but only expected them to gather a handful of followers.

However within months the dogs attracted more than 2,000 fans and have secured roles as ambassadors for four different dog brands.   

Juliana Maksimova, 39, from Birmingham, first launched social media accounts for her beloved sausage dogs Dashi, (left)  one, and Lapka (right), eight months, in February last year

Juliana, Lapka and Dashi wear matching pyjamas with mini sausage dogs on for Christmas Day 

Dashi (left) and Lapka (right) show their matching neckerchiefs with ‘free kisses’ and ‘free cuddles’ on

Juliana said: ‘The girls are very spoilt. I don’t spend much on myself, but will always buy things for them, whether that’s little outfits, toys, accessories or chews. It’s the same as with kids – you go without so that they can have.’

Juliana, who is married to 41-year-old warehouse worker Andrejs, has always adored animals, but for years lived in rented properties where they were not allowed.

When she bought her own place in 2018 she wasted no time in searching for the perfect pooch.

First, she found Dashi through a breeder in Stoke-on-Trent, Staffordshire, before getting Lapka closer to home in Birmingham.

Adorable pictures show the black and tan sausage dogs wearing various collars, neckerchiefs and even sunglasses in their glossy snaps. 


Dashi shows off her best poses in the garden (left). Dashi appears to have had a few too many while pictured with a toy wine bottle (right) 

Dashi and Lapka wrapped up for winter while out on a walk with their furmother Julia 


The sausage dogs with Christmas jumpers on. Dashi celebrating her first birthday

‘It was never a goal to make my girls proper dogfluencers,’ she revealed. ‘I thought it would just be a fun place to share a few photos. But I ended up meeting this entire community of dog-owners. 

She added: ‘I have had the odd bit of negativity, but I just block those people and move on. Everyone else has been so lovely and supportive. We’ve even met up in real life for walks and things.’ 

Never camera shy, the dogs have been trained to sit for photos and have perfected their poses.

She said: ‘They are really well trained. I started from pretty much day one. It’s important for them to start learning commands early so they come naturally.

‘Both the girls know all the basic commands like sit, stay and heel. They also both go to puppy obedience school – although that’s on hold at the moment, due to the coronavirus lockdown.

‘The commands come in handy when I need them to pose for photos. They’re perfectly happy staying still while I snap away, as they know a treat is coming if they do.

‘If we’re outside, it can be harder to get a decent photo, as there are so many distractions. 

Dashi showing off her latest summer collection. Julia revealed how the dogs are brand ambassadors 

Juliana continues to build her brand, and pamper her pooches – the oldest of which (Dashi, pictured) even has her own doggy passport, which she used on a holiday to Latvia last year


Dashi with Lapka’s puppy kit including a sausage dog blanket (left). Dashi and Lapka with their paper hats in the garden (right) 

Dashi posing in a purple and leopard print fleece. Julia said snapping perfect pictures is the easy part, compared to the time devoted to engaging with other accounts

‘But, sometimes, I won’t get the picture I want and I can’t force them to stay still at the end of the day!’

Even though Dashi and Lapka’s profile is packed with hundreds of photos, Juliana said snapping perfect pictures is the easy part, compared to the time devoted to engaging with other accounts.

She continued: ‘Running their Instagram takes ages. I’ll spend at least a couple of hours a day on it – though during lockdown, that’s quite a good thing, as it’s given me something to do, and a connection to the outside world.

‘Editing and uploading the pictures takes a few seconds, but for your profile to be a success, you have to be visible. 

‘That means engaging with lots of other profiles, posting to your Stories and Live feeds, liking and commenting on other posts – it’s a surprising amount of work.’


Julia giving a tiny Dashi a cuddle (left). Dashi sniffing a daffodil on a walk while wearing a grey knit (right) 

The matching pooches take a walk on the wild side while wearing burgundy fleeces and bows 

Dashi and Lapka take a bath together in order to keep up their appearance for their loyal following

Luckily, Juliana’s efforts have paid off as, while Dashi and Lapka are relative newcomers to the scene, they have already secured ambassador roles with four different brands.

Juliana continued: ‘Lots of brands do this thing called brand representatives, where they find people to promote their products online.

‘I saw a few looking for dog models, so decided to go for it, and they got it.

‘The girls are brand reps for four brands at the moment – two bandana brands, and two accessories ones.

The dog-lover continued: ‘The way it works is that people get freebies in exchange for posting online, promoting the brand to their followers. 

A tiny Lapka nibbles on a leaf. When Julia bought her own place in 2018 she wasted no time in searching for the perfect pooch


Dashi and Lapka’s personalised collars (left). Dashi and Lapka take a coffee break from their modelling lifestyle

‘The girls also have their own discount codes people use, and if we get a certain amount used, we get freebies.

‘We’ve had some great stuff already – food, toys, accessories – but I have been asked to promote things I have no use for, which I say no to as it’s important to be honest.’

With aspirations of one day joining Instagram’s elite, where dogfluencers boast thousands of followers, Juliana continues to build her brand, and pamper her pooches – the oldest of which even has her own doggy passport, which she used on a holiday to Latvia last year.

Juliana said: ‘The girls are very spoilt. I don’t spend much on myself, but will always buy things for them’

Juliana said: ‘I love spoiling the girls. Dashi turned one in December and we threw her a proper party, with a little cake and new birthday outfit.

‘We’d planned more but she was sick at the time with a phantom pregnancy, and on medication, and so couldn’t do everything we had hoped for.

‘We’ll do the same for Lapka when she turns one, too.

But Julia revealed how her two pups have very different personalities: ‘They are polar opposites personality-wise. Dashi is very protective and follows me everywhere. She is quite timid and barks every Thursday at 8pm when people clap the NHS.

‘Lapka on the other hand is more chilled, and not fazed by anything.

First, Julia found Dashi through a breeder in Stoke-on-Trent, Staffordshire (pictured as a puppy)

Dashi and Lapka taking a snooze together. Julia revealed how her two pups have very different personalities

‘We may not have as many followers as some of the bigger accounts, but I am happy to dedicate time to building their page.

‘And I am sure my doggy divas are bringing a bit of joy to newsfeeds out there.’

The dogs can be found on Instagram @dashi_and_lapka_dachshunds

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