Amazon Prime just added a new perk to your membership for FREE

Amazon has started to expand the list of benefits of its Prime membership scheme. At £79 a year, Amazon Prime members already benefit from next-day delivery on hundreds of thousands of items, two-hour delivery on certain items, free music streaming from Amazon Music, unlimited photo storage to back-up your holiday snaps, on-demand movies and boxsets on Prime Video …the list goes on. And now, Prime members will benefit from free access to Amazon Fresh too.

Until now, the service, which competes with delivery options from the likes of Tesco, Sainsbury’s and Ocado, cost an additional £3.99 a month for unlimited delivery slots. Alternatively, Amazon customers could pay £2.99 for delivery within a two-hour slot on any shopping basket with £40 of items.

But following the recent shake-up, Amazon Fresh orders over £40 are free for anyone with a Prime membership. Orders under £40 will now £3.99 to deliver – although there is a £15 order minimum. Orders are scheduled in two-hour slots between 7am – 11pm every day of the week.

Amazon has added Fresh to its ever-growing list of Prime benefits comes as supermarkets across the UK have rapidly moved to expand their delivery options following the nationwide lockdown due to the coronavirus pandemic. Tesco has doubled the availability of delivery slots, which now stands at 1.3million each week, and has seen online shopping grow to 16 percent of its total sales – compared with 9 percent pre-Covid, for example. Likewise, Waitrose has seen online orders double so far this year and is racing to open new fulfilment centres in London to meet demand.

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Online shopping service Ocado – which was forced to stop all online orders after it was unable to cope with the surge in demand following lockdown – has stated that Covid-19 could redraw the landscape for online grocery shopping …something Amazon clearly hopes too.

Amazon Fresh, which launched in the UK back in 2016, includes supplies from Whole Foods Market, Morrisons, and Booths, plus a number of essential items from Amazon, like breakfast cereal, tinned goods, soaps, diary, fresh meat, fish, fruit and vegetables, cleaning products, and more.

As it stands, Prime members in 300 postcodes in London and the South East, including Surrey, Hampshire, Hertfordshire and Bedfordshire, will be able to order food at no additional cost. Amazon has previously stated plans to expand the service to millions of Prime members across the UK this year.

Amazon added Fresh food deliveries to its Prime membership in the United States back in October 2019. Prime costs £79, or £7.99 a month. A discounted annual plan is available to students.

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