What’s The Meaning Of The French Song In The Allstate Commercial?

Allstate recently started running a commercial featuring an old fashioned-sounding song, sung in French. The tune plays as cars drive around town with random things placed precariously on the roofs (because who hasn’t accidentally driven off with their purse, coffee, or… goldfish bowl?). If you’ve seen the TV spot, it’s more than likely that the song got stuck in your head. It sounds charming, romantic, and vaguely epic, like it should be featured in an old movie about star-crossed lovers. And as it turns out, there’s a pretty good reason for that. 

The song doesn’t just sound old and romantic and like the soundtrack to a film; it actually is all of those things. The song is called “Non, je ne regrette rien,” which translates to “No, I have no regrets,” and is performed by the late Edith Piaf. Piaf, who was born in 1915 and died in 1963, was affectionately known by fans and those in show business as “little sparrow,” and she became famous for this song and others like “La Vie En Rose” (via Pittsburgh Post-Gazette). “No, I have no regrets” is a great theme for a commercial that advertises safe driving, and arriving at your destination with, well, no regrets. 

Edith Piaf is more popular than you may realize

The Allstate commercial is far from the first time “Non, je ne regrette rien” was featured as a soundtrack; it has been used in countless TV shows, commercials, and movies. The fame the song earned its singer was so immense, that in 2007, a movie about her life — La Vie en Rose — was released, starring Marion Cotillard, who won the Best Actress Oscar for the role. Further, Lady Gaga paid homage to Piaf in her movie A Star Is Born by singing “La Vie en Rose.” 

Piaf is incredibly popular on Spotify, which may surprise folks who use the platform mostly to play throwback playlists and the latest hits. “Non, je ne regrette rien” has a whopping 79 million plays on the streaming service as of January 2021, and “La Vie en Rose” has a solid 80 million (via Spotify). Pretty impressive for an artist five decades later.

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