Leonardo DiCaprio invests £4million into vegan trainers company
Leonardo DiCaprio invests £4million into vegan trainers company as bosses praise his ‘genuine love for the brand’
His eye for youthful beauty is no secret. But now Leonardo DiCaprio can combine business with pleasure whenever he hotfoots it to London.
In recent weeks, the Oscar winner, 48, has been repeatedly spotted at the trendy Chiltern Firehouse restaurant with Coventry-born supermodel Neelam Gill — who, incidentally, is the same age as 28-year-old model Gigi Hadid, with whom he was linked last year. But it’s not just a beautiful woman bringing him to the capital.
I can reveal that the star, said to be worth £230million, has put a hefty part of his fortune into British firm LØCI, which crafts vegan trainers (or sneakers, as it calls them in a nod to the U.S. market) from recycled bamboo, foam and rubber.
The company also recycles 20 plastic bottles into every pair it makes. LØCI was founded in 2021 by a quartet of Londoners including Emmanuel Eribo and its footwear has been spotted on the feet of, among others, actress Lily James and Princess Eugenie.
‘Leonardo DiCaprio is one of our investors,’ Eribo, 40, tells me, praising the £4million investment the Hollywood actor has put into the fledgling business.
Leonardo DiCaprio, said to be worth £230million, has put a hefty part of his fortune into British firm LØCI, which crafts vegan trainers from recycled bamboo, foam and rubber. He is pictured wearing the shoes in Saint-Tropez, France earlier this month
One of the firm’s founders, Emmanuel Eribo, praised DiCaprio’s £4million investment and says the actor is an ‘absolute blessing’ to have on their team. Leonardo DiCaprio is pictured wearing LØCI in New York City earlier this month
‘He’s an absolute star and sees the world the same way we see it. It’s been an absolute blessing having him on the team. You can’t ignore it’s a British brand and he’s betting on it.
‘He didn’t need to do this — there’s definitely something in there that is tugging on him.
‘I have not seen him wear another pair of shoes [except ours] the last 50 occasions he’s been snapped — apart from when he’s wearing formal attire. That’s not part of any agreement, that’s a genuine love for the brand and him supporting it.
‘If I could say things about Leo, I’d probably use two words: genuine and kind. You can care about the world and still want good things,’ adds Eribo.
Of course, DiCaprio has never been shy about accepting praise for his eco-campaigning — in 2016, he flew 8,000 miles in a private jet just to pick up an environmental award.
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