Halsey Is ‘So Happy’ She Could ‘Faint’ While Announcing About-Face Beauty Line; Set To Launch In Late January

Halsey is launching her brand new makeup line, about-face!

The 26-year-old musician announced the new line to her fans on Twitter this morning.

Set to launch on January 25, about-face celebrates the many facets and forms of expression that live in each person. It will also provide the tools to create looks that highlight authenticity and uniqueness in every form, recognizing that there is no one version of us.

about-face honors inclusivity, acceptance, experimentation and the democratization of beauty for our multiple identities.

“I am so happy I could faint. Thanks for being so excited with me!!!!!” Halsey reacted to the launch news.

Halsey also revealed that the looks you see in the campaign and on the models were done by her!

“Makeup is an art and art is about happy accidents, not any one ideal of perfection,” she added in a press release. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”

about-face will be available through aboutface.com, as well as via an exclusive year-long partnership with Ipsy.

The next about-face drop will be Anti-Valentine’s Day, a limited-edition matte lip range launching in early February 2021.

Halsey is the latest celeb to launch a beauty line. Jennifer Lopez just launched hers too!

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