Women neglect their skin 'from the chin down' and have bad shaving habits

29% of women say they don’t know how to care for skin from the chin down.

A new study shows that women spend far more time caring for their face than their body.

On average, women are spending half an hour each week on skincare for the face, but less than five minutes everywhere else.

It comes as no surprise with those figures that 76% of women surveyed for a study by Gillette Venus via OnePoll place the most importance on looking after their face.

Due to this, some of the problems women encounter with their skin over the body could be prevented or better cared for if the same level of effort went into the neck down as in the chin up.

More than a quarter spend at least £20 a month on products geared to the facial area, while only 7% do the same on body products.

Dr Ewoma Ukeleghe, cosmetic and medical doctor and ambassador for Venus, says: ‘I see first-hand just how often people disregard the skin on their bodies and routinely forget to nourish their skin from the chin downwards.

‘While most of us will think nothing of spending most of our time and money on our facial skin, our bodily skincare routine rarely extends beyond some hastily applied body cream and a cursory shave in the shower.’

The other thing Venus studied were the misconceptions held by women around bodily shaving.

71% understand there’s a link between dry, irritated skin and shaving, but only 16% regularly replace razor blades.

While nearly two thirds agree you should replace a razor blade regularly, only 23% actually put this into practice every few months.

Dr Ewoma says not changing your blade often enough ‘can create the perfect storm for irritated skin and patchy hair removal.’

There are ways to minimise sensitivity caused by shaving that aren’t down to the blade however – you can use shaving creams to make the process less harsh on your body.

But 43% of women don’t understand the benefits of using pre and post-shaving products on their skin and 29% don’t believe shaving cream is necessary, instead thinking that using soap and water is just as beneficial.

More than half of women experience dryness and irritation after shaving, but they don’t all go on to tailor their body products in the way they would for their facial care.

Olivia Hughes from Venus said: ‘Just like we tailor care for our faces, we can also very simply do the same for our legs, underarms, toes or stomachs as part of existing routines.

‘What’s important is feeling confident and comfortable in your skin, however you choose to care for it.’

The five biggest shaving misconceptions

1. Not regularly replacing razor blades: More than a third of women don’t know that you should replace your razor blades on a regular basis to ensure a close and smooth shave for your skin.
2. Not understanding the exfoliation benefits of a razor: 86% of women don’t realise that shaving can actually act as an exfoliator for the skin.
3. Myths around hair growing back thicker and faster: Almost a third of women falsely believe that shaving causes hair to grow back thicker, faster and darker.
4. Not realising the skincare benefits of shaving cream: 71% of us believe soap and water work just as well as shaving cream.
5. Misconception around shaving and skincare: Almost a third believe that shaving every day is bad for your skin.

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